Hello readers around the around the world, i know this may sound awkward but its true.
The companies are tackling the technology differently, reflecting their own expertise and priorities. Apple’s Proactive Assistant, a feature of its forthcoming iOS 9 software, aims to learn how a user will behave from information stored on an iPhone. By contrast, Google Now combs data from a universe of online services and searches.
“This is a major battleground. The companies are using this to highlight their strengths,” said Rich Mogull, the chief executive of the research and advisory firm Securosis.
Both companies hope the new features, some of which are expected this fall, will keep their users loyal and lock them into related services that make money. For Apple, that means more returning customers for its iPhones. For Google, it means more engaged users for its advertisers.
In addition, the ability to anticipate what users want and deliver it at the right moment will be crucial for such future devices as smart watches and connected automobiles.
The efforts by Google and Apple are part of a growing wave of “digital assistants” in the technology industry aimed at providing a helping hand for devices. Microsoft Corp. is putting “Cortana,” a personal-assistant service, in all devices running Windows software. Amazon.com Inc. ’s virtual assistant is Alexa, who currently exists inside the company’s Echo speaker.
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