How Microsoft Is Copying Apple's Strategy, And It Will Work

Following the introduction of the Surface Book, Microsoft has officially turned the corner.

MSFT is not just a software company anymore, but a company that has taken control of the hardware engineering as well.

And if you haven't noticed, that's what Apple has been doing all along.

And copying Apple is the best thing Microsoft could do for shareholders over the long term.

Microsoft has really done it this time. MSFT's new Surface Book is not only a bold step in the right direction, but also its new strategy might prove to be a thunderstorm for the entire PC industry.
To begin with, the Surface Book is really two products in one. It's a classic laptop, but it can also be turned into a tablet by detaching the screen.

As for specs, the Surface Book has the latest Intel (NASDAQ:INTC) Core i5 and i7 processors from the Skylake family, an Nvidia (NASDAQ:NVDA) GeForce GPU with GDDR5 memory, two USB 3.0 ports and an SD card slot. Microsoft claims the Surface Book can run for 12 hours in a single charge, something that is suppose to give Apple's (NASDAQ:AAPL) MacBook family of laptops a run for their money. In addition, Microsoft claims the Surface Book is twice as fast as the MacBook Pro.