Apple Has BIG Plans For 2016's iPhone 7: Specs, Hardware & Features DETAILED

2016 COULD see the release of the iPhone 7, iPhone 7 Plus AND the iPhone 6c -- now wouldn't THAT Be special!

There are reasons, very very good reasons, why Apple is one of the most successful companies of all time and has more cash in its vaults than most governments; consumer tech is one of the most popular and profitable industries on the planet right now, and it's always one of the most rapidly changing. Apple, crucially, knows how to play this game, mixing innovation with design and marketing for a triple-pronged attack that makes consumers want and "need" its new devices.

Nothing quite compares to the rapidly changing landscape of consumer tech, it is always constantly shifting with new ideas, new capabilities and "the next big thing" that everyone allegedly needs. Every year we see all the major players attempt to outmanoeuvre each other in a big chess game, except in this case it's who can introduce an innovative new feature nobody knew they needed first - or alternatively, who can introduce it in the most convincing, popular, and ultimately "cool" way that gets consumer blood pumping. The details of what these new innovations are doesn't matter quite so much - whether it's sharper displays, curvy displays, biometric fingerprint scanners, contactless mobile payment, or whatever (though it certainly does help to be aware of what's trending). Regardless, if it's cool enough and you built it (and market it properly!) then people will come.
But despite this constant duel for supremacy and the continued push for innovation, the broad brush strokes of how the market lies seem to stay the same.

Sure, the state of the market is different - big phones are more popular, metal builds are more the in thing than ever, and curvy screens are cool too. And sure, processors are faster, screens are sharper, and cameras more capable. But when you boil it all down, this year is much like last year - a one-sided contest between the two top-dogs. Samsung launched a new Galaxy flagship, and it underperformed in sales, while Apple launched an iPhone refresh and it dominated everything else. Sound familiar?
Another year, another successful iPhone launch for Apple. Yes, once again, Apple's annual renewal of the iPhone pretty well outperformed all rivals inside 2015, even in the few short months since its launch in the tail-end of the year. By all accounts, the iPhone 6s and iPhone 6s Plus are two fantastic devices and are proving very popular with smartphone fans across the world.

So why are we talking about the iPhone 7 already? Well simple really. It may be another 12 months away, but because of the way Apple (and indeed, the entire smartphone industry) works, you can bet your bottom dollar that it is already well underway in its development of the iPhone 7. And, while Apple likes to try to surprise us, it's a predictable beast; it's almost certain the schedule for the iPhone 7 will see a launch in September 2016.

On top of this, there's also a lot of talk from the rumour mill that's worth taking into account. The tech rumour mill, in its current form, is just bonkers. It seems like a massive web of interconnected analysts, tipsters, and sources inside the Asian manufacturing and supply network that produces all these devices, and it is now faster than ever to produce details of forthcoming handsets well in advance of their launch, while also being stunningly thorough and accurate at the same time. There was a time when we simply heard of a new handset and a handful of details within about four-to-six months of its launch, but these days we're hearing about next-gen devices before the current-gen has even been officially announced. Like we said - bonkers. But welcome, of course!