Apple Just Pushed iPhone 6s With In-App Ads

Surprise!! Some iPhone users got a holiday surprise this week when they opened Apple's App Store app.
As first reported by Cult of Mac, the app is displaying a pop-up ad to those with pre-iPhone 6 models, which encourage them to upgrade to iPhone 6s.
The notification—advertising Apple's latest "ridiculously powerful" smartphone—asks users to "Learn More" or "Upgrade Now." Click the links, and you'll be redirected to Cupertino's website or the Apple Store app. Or return to browsing new apps by tapping "Skip" in the upper right corner.
Unsurprisingly, folks have not responded well to Cupertino's marketing scheme. "Not cool, Apple. I really hope this doesn't become a trend," Reddit user cawclot wrote in an Apple-based community.
"This is what happens when you try to build a business rather than a product," vpzL added.
"Steve Jobs would never have allowed such an ad," darkshadow555 said.



Apple did not immediately respond to PCMag's request for comment. The move come after Apple added ad blocking to iOS 9 in to let customers better control how much mobile marketing they see.

Google recently denounced large app install ads—its own, as well as those used by third parties. As of November, Google no longer considers mobile websites with interstitials to be mobile-friendly.
This isn't the first time Apple has used its iTunes App Store to upsell users. According to TechCrunch, the company has experimented with editorialized search results. An App Store search last year for "Maps" or "Music," for example, didn't point to Google Maps or streaming audio apps; instead, it highlighted Cupertino's own mapping services and showed an ad for iTunes radio.