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Samsung is gunning for Apple. The South Korean company has just unveiled its new Galaxy S7 smartphone while iPhone 7 won't hit the market until September.
However, when it does, the two handsets will likely prove to be two of the most compelling choices on the market. But what about now? How does Samsung's new flagship device stack up against Apple's 2015 crown jewel, the iPhone 6S?
Design
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Both phones represent minimal design changes from their predecessors – not necessarily a bad thing, considering they are two of the best-looking handsets on the market. The iPhone just nudges it in terms of dimensions, though. It's slightly lighter, at five ounces to the Galaxy's 5.4oz, and at 7.1mm thick, it's 0.8mm thinner too.
Apple's 6S design is virtually similar to that of the iPhone 6, albeit a little thicker due to the use of more durable aluminium alloy, but does have the addition of a rose gold colour option. It's an aluminium unibody, with curved edges, exposed antenna bands and a protruding camera module.
As for the Galaxy S7, its case is a metal and glass setup. It's nice, but PC Advisorwarns it marks easily and can become grubby without a case. However, the Galaxy is waterproof – an IP68 rating means it can be submerged in depths of five feet for up to half an hour.
Display
Its size and weight is only a fraction bigger than the iPhone, yet the Galaxy S7's screen is 18 per cent larger - 5.1ins in comparison to the 6S's 4.7ins. And that's just the beginning.
The Galaxy S6 was noted for the high quality of its display and the new S7 continues to be an impressive piece of kit in this area. It's a SuperAMOLED display with Quad HD resolution (1440 x 2560), meaning an impressive pixel density of 577ppi and an incredibly sharp-looking display with deep blacks and rich colours. There's also a new "always on" screen function that displays information such as the time and date even when the phone is switched off.
In contrast, the iPhone 6S uses an LCD setup with a pixel density of 326ppi – the same as Apple smartphones introduced in 2010. It's still "fairly sharp", according to Gizmag, but not on par with the Galaxy.
One party piece the Apple display does have, though, is 3D touch – a pressure-sensing display that offers new ways to navigate the phone based on how hard certain icons are pressed.
Hardware
The Galaxy S7 uses the latest Qualcomm Snapdragon 820 chipset, though the UK version should get an Exynos 8890 octa-core processor instead, mated to 4GB of RAM.
It is certainly more powerful on paper than the iPhone 6S, which weighs in with only 2GB RAM and makes use of Apple's A9 chip.
Both phones have dual-band 11ac Wi-Fi, Bluetooth 4.2, GPS and NFC, although the iPhone's is only for Apple Pay. Neither has a removable battery, but the Samsung's is much larger – a 3000mAh cell that can be charged wirelessly compared to Apple's 1715mAh battery.
The Galaxy is only available as a 32GB model compared to the vast options on the iPhone, but the micro SD card slot for expandable storage makes a welcome return after being absent on the S6.
Camera
Samsung has actually reduced the overall megapixel count of its camera hardware down to 12MP, putting it on par with the iPhone 6S. However, there has been a vast improvement in optimisation and the hardware that works alongside the camera, giving better shots in the dark and overall improved image quality.
Both phones can record 4K video and have 240 frames per second slow-motion functions, although the Galaxy S7 sports optical image stabilisation and has a better front-facing camera, too.
Software
The Galaxy S7 ships with Android Marshmallow 6.0 and Samsung's TouchWiz skin, which could cause problems as the nature of the TouchWiz means Samsung has to tweak it after every Android update. Much has been said of ridding the S7 of bloatware, though, and that's something bound to be popular with fans.
As for the iPhone, iOS remains the same well-known, simplistic, easy-to-update and smooth experience with plenty of app support.
A lot of this comes down to personal preference, says PC Advisor. Operating systems can often sway decision for many people, especially those loyal to one particular version.
6S Plus vs Galaxy S7 Edge
Of course, the two phones also have Phablet siblings in the form of the Galaxy S7 Edge and iPhone 6S Plus. Both are 5.5ins handsets but while the iPhone 6S plus gets a higher pixel density over the smaller phone at 401ppi, the S7 Edge loses focus a little with a ppi of 534. Both command a premium over the standard devices and feature more or less the same specs, with one or two different storage options and bigger batteries.
Price
The Galaxy comes in slightly above the iPhone, with prices starting from £569 for the standard S7 and £639 for the 5.5ins S7 edge phablet.
As for the iPhone 6S, the 4.7ins model starts from £539 – some £30 less. It's a similar saving with the Plus, which comes in at £619.
However, there are bonuses for the Samsung phone. Customers who order now for an 11 March shipping get a free Gear virtual reality headset worth £99 that will let them take full advantage of the S7's impressive display.
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