Most
company CEO’s are are barely active on social media. With such busy
schedules, many of them have capable individuals who manage their online
accounts on their behalf. However, these executives have such huge
roles to play in promoting their businesses and brands no matter how
subtle. One way to do this is via constant interaction with their
followers and customers through social media.
In
line with promoting good use of this tool, Jovago.com, Africa's No 1
hotel booking portal shares tips on how CEOs can use social media to
grow their businesses.
Appreciate the fanbase
The
customer is king. Therefore, it is important for them to be appreciated
no matter the type of service you offer. What better way to do this
than a personal Tweet or Facebook posts from the CEO of the company. For
example, when a particular person wins a competition, it is a perfect
moment for the CEO to tweet his appreciation the user for participating
and winning the competition.
Intervene in controversial situations
Some
CEOs actually monitor the social media feeds of their organizations.
This enables them to intervene and resolve controversies before it
escalates. If your organization's twitter handle is embroiled in a
dispute with a follower. As the CEO, you can offer on the spot solutions
to the aggrieved customer.
Engage in tweet chats
Tweet
chats can be organized in-house or with the wider public. This is a
great opportunity to share the mission and vision of the organization as
well as update followers about the latest successes recorded by the
company. Through the tweet chat, you are indirectly promoting your
organization.
Share your values
Many
of your followers welcome the opportunity to learn from you especially
about how you established your brand. It will be helpful to them and
they can get inspiration from you set up their own enterprise. One
perfect social media network to do this is twitter. You can do this once
a week and ensure that you do not miss a day.
| Ogunfowoke Adeniyi | |||||||||||
| Travel/Technology Writer | |||||||||||
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11 Commercial Avenue, Sabo | Yaba | Lagos | Nigeria
 Sleeksavvy  Sleeksavvy Mobil
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