Twitter is usually known as the second most popular social media website after Facebook. Though not too popular in the African continent, its one of the fastest ways to spread information across the world, with its fast and unique features, its being used by many top organisations to communicate their customers or fans.
1. Create a professional Twitter Account It is true that a platform like Twitter is called a “Social Networking” site, but equally true is the fact that it is a NETWORKING site and the rules that guide networking must be adhered to or else one might be caught and lost in the ‘socializing’ aspect at the expense of the ‘networking’, which can help one secure a job. Here the advice is that you put forward a professional posture through your Twitter profile.
Let your account speak for you in the areas of your skills and qualifications. Use your short introduction of yourself to point attention to your profession. If you are an accountant, say it in the introduction and mention where you work. If you have any online link that showcases what you have done in this regard, a blog for example include it in the profile. Experts are of the opinion that you should even have more than one account on Twitter, one professional and the other(s), personal, which can be used to project your other areas of life interest. Other expert view says, you should consider your Twitter account as your online business card. What would you like to be on your business card? Those are the information that your professional Twitter account should carry.
2. Start following relevant people, institutions and companies Search out those people and institutions on Twitter who are doing what you do and have become voices in the industry and follow them. Engage them in discussions from time to time and also make comments intelligently to their tweets. This will help you build relationships with them and position you in their minds and the minds of their other followers as someone to take seriously. You might not be clear about how to find “Who to follow”. Just use the who to follow tab on Twitter and it will give you suggestions of who those you are following already follow. Make sure you follow the relevant people to your profession and the posture you would like to project.
3. Post tweets regularly Another thing apart from just following people that can also ensure that others follow you is to create contents. Become a voice of some sort for a cause. A subject that you regularly tweet about; something for which your name can become synonymous. Apart from coming up with your own content all the time, you could also use tweets by other people to boost your own credibility as a force to be reckoned with on such subject. This calls for discipline and paying the price to read and search out relevant information on your part. If you are an accountant for example, do you know any latest information coming out from ICAN, the body that guides the practice of professional accounting in Nigeria? Tweet that or retweet their tweet. So you must be on the lookout for relevant information in your field and tweet them or as the case may be, retweet them.
4. Send private notes You are now following and connecting with those who are important in your industry. You have tweeted and tagged them. You have also retweeted their tweets. Your name is no longer strange to them. To an extent they know you. Good. But you now need to take the connection to the next level. Send direct private messages to your mentors. This may be a little difficult, but it is a necessary step to take if you are in need of a job. Send them direct messages and inform them you are in need of new opportunities. You never know what information they may have at their disposal at that moment or they could help you with.
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